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PR Tandun & Li Yundi concert

Lulu helped De Doelen concert centre with promotion for concerts of world famous Chinese composer Tandun and pianist Li Yundi among the Chinese community in The Netherlands. Lulu used her intensive network with Chinese newspapers, popular Chinese websites and forums to reach all kinds of audience, including elderly Chinese, 2nd generation young Chinese and oversea Chinese students. ┬áThe promotion was a big success, almost all 1500 seats were filled from Tandun’s “Martial Arts Trilogy”. Pianist Li Yundi’s concert was already sold out in two weeks. De Doelen was very pleased with the results.

Activities:

  • Translation and design Chinese poster, flyer and press release
  • Distribution posters and flyers in popular spots for Chinese
  • Press release for Chinese newspapers, popular Chinese news sites and forums
  • Facebook promotion
  • Organizing press conference with journalists